Why use Parable for Online Display Advertising?
Proactive Marketing
Don’t wait for people to find you! Try something new that may attract new visitors fast. A 2010 report from the International Telecommunications Union, found that the number of Internet users in the US is up to 77.3% of the population. That’s over 239.8 million people! We can help you reach this increasing online audience.
Relevant to Consumer Lifestyles
In today’s technology-centered society, more people head to their computers before they head to the store. Whether looking for a service or goods, 74% of people today turn to the internet first to plan their course of action and read ratings and reviews from other consumers according to a 2010 report from Pew Research Center. For this reason it is a smart idea for you to advertise online.
Your One-Stop Shop
It’s a drain on your time and money to have to book a display ad for each major site individually. With our partnerships and resources, we can place your content on a myriad of sites – premium web destinations, desired Christian websites and mobile apps! For you, Parable AgencyTM is a simple, one-stop shop for getting your message out there in a large number of places at once.
Reach Christian Consumers on Premium Sites
Promote your content online like a Fortune 500 company would for a mere fraction of the cost. Your display ads will be seen on a vast Ad Network, which reaches millions of people across hundreds of premium web destinations every month. We use proprietary ad serving technology that intelligently optimizes promotions so your ads are shown to those audiences most likely to be interested in your content.
Geo-Target Local Markets
You also have the ability to advertise online and reach customers at the local level. Local ads perform well and connect with the people who view them on a more personal level.
Intelligent Remarketing
Our remarketing technology segments and serves highly targeted banner ads to users who have recently visited your website. Remarketing tags and targets all visitors that come to your website and serves them with effective banner advertising while on other popular sites within our website publisher network. This strengthens your brand, creates user loyalty and brings back users for conversions.
Performance Based Pricing
We utilize real-time bidding to obtain premium inventory at the lowest price on the web in order to most effectively use your ad dollars. Each campaign is customized to fit your needs, including flexible billing by starting a campaign with either CPC (cost per click), CPM (cost per mille) or a hybrid, then evaluating which strategy works best for your goals and objectives. Our aim is to maximize your ad spend by use of extensive analytics.
We Can Design Your Display Ads
Today’s web viewer needs to see photos, video and media for your products and promotions to reach their full conversion potential. Our Creative team can create beautiful, rich media display ads for you to help you get the most out of your investment.
Campaign Analysis and Analytics
Campaign Analysis is included in every campaign, consisting of tracking, measuring and optimizing all campaigns. We help you optimize your marketing campaign spend by tracking and measuring the effectiveness of campaigns.