The Parable Agency Advantage

    The Advantage…

  • Expansive Website Publisher Network
    Delivers ads to a wide audience
  • Behavior Targeting
    Targets Christians on mainstream sites
  • Geo-Targeting
    Reaches Christians in local markets
  • Intelligent Ad Optimization
    Serves ad to the right consumer at the right time
  • Remarketing Technologies
    Significantly increases conversion rates
  • Available Design Services
    Delivers effective ad designs
  • Affordable Marketing Solutions
    Achieves incredible value through Real Time Bidding
  • Campaign Analysis and Analytics
    Measures campaign effectiveness and ROI
  • Mobile Marketing
    Ads reach consumers on mobile devices
Extensive Marketing Experience

Parable AgencyTM is a strategic digital media marketing division of The Parable Group – a leading retail services provider specializing in franchising and marketing for independent Christian stores. With over 380 million catalogs mailed since 1985, The Parable Group has extensive retail marketing experience to faith-based consumers with traditional media.

Parable AgencyTM was formed to deliver creative advertising and digital solutions to connect brands to on-line faith-based consumers. Parable AgencyTM serves a sophisticated ad network specializing in the faith and family market online. We help both advertisers and website publishers reach their goals through this focused and targeted market. Being a signature niche ad network, we know who our audience is and we know how to reach them.

High Impact Exposure to Christian Consumers

The advantage for our advertisers is trusted family friendly and faith-based advertising. Parable AgencyTM provides advertising solutions including brand marketing and direct response by use of extensive targeting and optimization. Whether your goal is to increase brand exposure or to generate on-the-spot sales, Parable AgencyTM can strategize and implement a digital media marketing campaign directed to faith-based consumers that is precisely crafted for your needs.

Receive Quality Traffic That Works

Parable AgencyTM uses a sophisticated proprietary ad serving technology that analyzes every impression on an individual basis to ensure the right ads are being shown to the right audience at the right time. When analyzing impressions, Parable AgencyTM looks at site performance, geographic location, search retargeting and behavioral data in order to match impressions with relevant advertising campaigns. Ads are automatically optimized every 30 minutes and low performing ads are moved; thus creating a custom network of high performing traffic sources.

Efficient Inventory Acquisition

Parable AgencyTM offers a Local Demand Side Platform (DSP) that provides instant access to an impressive 12 billion ad impressions per day without the risks and purchasing requirements found in traditional ad networks. Instead of bulk-buying impressions across broad categories and locations, Parable AgencyTM uses automated real-time buying (RTB) technology to target individual audience members (Christians) on a per impression basis.

Using RTB to automatically target and purchase inventory across multiple sources allows Parable AgencyTM to greatly simplify the purchasing process while providing a superior advertising experience.

RTB Iluustration