In this Issue:
YOUR MASTER LIST OF LOW- HANGING MARKETING FRUIT
EMAILS WITH DISCOUNTS SHARED MOST OFTEN
START ADVERTISING ONLINE TODAY
DIGITAL AD TRENDS – WHAT’S BEHIND THE SPENDING BOOM – FREE WEBINAR
March 20, 2012
Your Master List of Low-Hanging Marketing Fruit
When it comes to optimizing and improving your marketing programs, many marketers think they need to go through radical undertakings that completely overhaul their entire marketing strategy. While major change can sometimes be good, a lot of times, marketers overlook the little things they can do to incrementally improve their marketing results.
On a recent post on HubSpots Blog, Pamela Vaughn outlines her 20 Pieces of Low-Hanging Marketing Fruit You Should Harvest – including great takeaways like these:
1. Include More Links to Landing Pages in Your Social Updates
You can generate more traffic and leads from your social presence by sending more traffic to landing pages. Although not every tweet or Facebook post needs to promote your marketing offers, if you’re not purposely including links to landing pages in your social media update mix, you’re losing out on an important way to use social media for lead generation.
2. Include Attractive Images in Your Marketing
Make sure every piece of content you publish includes an attractive visual, whether it’s a photo, an image, or a chart/graph. Visuals are becoming more and more important in internet marketing, particularly social media. That may explain why Pinterest has become the latest social media craze.
Spend the extra few minutes to make that chart or graph more visually appealing or to select a truly compelling image for your blog post. What about that awesome quote you’re about to share or question you’re about to ask? Put it on a PPT slide and add some simple design to it to make it more sharable on Facebook or Google+.
3. Put Calls-to-Action Everywhere
That’s right, include calls-to-action everywhere…on every blog post you publish, on every web page you create, in webinars, speaking presentations, within downloadable content like eBooks, and on your social media pages. Don’t go through the work of designing attractive CTA buttons for your marketing offers if you’re only going to use them on one or two things. Get the most bang for your buck.
4. Optimize Your Website for Mobile Devices
This piece of fruit might seem like it’s a little harder to reach, but it’s such an important piece of fruit to pick, it’s definitely worth the effort. At the very least, make sure your website is mobile-friendly.
5. Add Social Sharing and Follow Buttons
Give your content a better chance of spreading and make it easier for your community to share it by adding social media sharing links and buttons to everything you create, such as blog posts, email sends, landing pages and case studies. When you make it simple for people to share your content, you increase its reach tremendously. Furthermore, promote your business’ presence in social networks and convert site visitors into social followers by adding social media follow buttons to your blog, homepage, ‘about us’ page, press room, and wherever else you deem appropriate. You can also add social plugins like Facebook’s to give an element of social proof to the content you publish.
6. Update Your Facebook Page to the New Design
Don’t get caught scrambling to make your Facebook page presentable at the very last minute (on March 30th, you’ll have no choice). Preview the new design and select an eye-catching cover photo; clean up your views and apps thumbnails to highlight calls-to-action; hide, star, and pin content you want to feature (or not feature); and create a few milestones. You’ll thank yourself for not waiting until the last minute, and you’ll have a leg up on your competitors who are still using the old page design. Here’s everything you need to know.
Click here to read full the article.
Emails with Discounts Shared Most Often
According to a February 28 eMarketer article, the popularity of email social sharing on Facebook and Twitter helps boost brand awareness has helped some messages circulate far beyond their initial audience – their opted-in subscribers.
The article cites a Q4 2011 research study from email marketing software provider Emailvision, in which more than a third of email marketers said email promotions that included a discount got more social shares than any other type of campaign.
Humorous marketing emails ran a relatively distant second, with just under 21% of marketers saying these emails got the most shares. And email campaigns with direct incentives for sharing showed no higher success rate in terms of shares than email announcements with new information but no sharing incentive.
The article suggests that email marketers are hoping that passed-along emails and other content shared through social channels will help build awareness or reputation. It also notes that, conveniently, the messages most likely to accomplish these goals are the ones with deals and promotions that should also help marketers increase sales and gain new customers.
Start Advertising Online Today!
Email Marketing Works!
As I mentioned in my January newsletter, the Direct Marketing Association’s recent impact study puts email marketing’s ROI for 2011 at $40.56 for every $1 invested (reference).
So, why the delay?
You can optimize your strategy using targeting and analysis of click-throughs, opens/reads and more to help you execute successful campaigns that target Christian email users.
Our email lists are 100% permission-based, ensuring your ads are viewed by an active and engaged audience. Choose to target Catholic Christians or a general Christian audience. Contact firstname.lastname@example.org to get started.
Online Banner Advertising Influences Purchases!
It is evident that digital marketing is influencing offline purchasing behavior more than ever. In fact, 89 percent of consumers who buy in key retail categories in-store have conducted online research prior to purchase (Google, 2010). Additionally, offline sales influenced by online research are expected to top 1 trillion dollars in 2012 (Jupiter Research, 2007).
So, why the delay?
To capitalize on consumers’ inclination to research online before purchasing offline, we can help you develop awareness and direct response campaigns that influence the purchase decision-making process up front.
Our ad serving platform makes it easy for you to promote your products and services across hundreds of premium websites, desired Christian websites and mobile devices. You can reach thousands of potential customers, target your specific audience and drive traffic directly to your website.
Your ads are only shown to those audiences most likely to be interested in your content since behavioral ad targeting, ad optimization, and re-targeting technologies are utilized. Your ads can run nationally or be geotargeted to run in specific local markets. Campaigns are continually monitored against campaign goals and meaningful analytics are provided with every campaign. Contact email@example.com to get started.
Digital Ad Trends-What’s Behind the Spending Boom – FREE Webinar
eMarketer is offering a FREE webinar on Thursday, March 22 at 1 pm ET called, Digital Ad Trends-What’s Behind the Spending Boom featuring eMarketer Principal David Hallerman.
Even as ad spending growth stalls in most traditional media, digital spending continues to climb. Join David as he discusses the major developments in US online, mobile and social ad spending, and examines 2012′s key areas of growth and trends to watch.
The webinar will address these key questions:
• How do banners and search contribute to overall digital spending increases?
Click here to register. I’ll be attending and I hope you can too. If you sign up and can’t make it you will be sent a link to view the deck and recording the day after the webinar.
I would like to hear how you are advertising online. We’ve grown and developed through on feedback from partners like you! Feel free to call me at 805.543.2644 ext. 590 or email me at firstname.lastname@example.org.
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